Privacy Policy
Last Updated: November 12, 2025
Introduction
PractiSight LLC ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our online reputation monitoring service for dental practices.
By using PractiSight, you agree to the collection and use of information in accordance with this policy. If you have any questions or concerns, please contact us at support@practisight.com.
Information We Collect
We collect information that you provide directly to us and information that is automatically collected when you use our service:
Account Information
When you create an account, we collect your email address, name, and password. This information is used to manage your account and provide you with access to our service.
Payment Information
Payment processing is handled securely by Stripe. We do not store your full credit card information on our servers. Stripe collects and processes your payment details in accordance with their own privacy policy and PCI-DSS compliance standards.
Practice Information
We collect information about your dental practice(s), including practice name, location addresses, phone numbers, and Google Place IDs. This information is necessary to monitor reviews for your specific locations.
Review Data
We collect and store review data from Google, including review text, ratings, reviewer names (as publicly displayed on Google), and review timestamps. This data is necessary to provide our monitoring and analytics services.
Usage Data
We automatically collect information about how you interact with our service, including login times, features used, pages viewed, and technical information such as your browser type, IP address, and device information. This helps us improve our service and troubleshoot issues.
How We Use Your Information
We use the information we collect for the following purposes:
- Provide and Improve Our Service: To operate, maintain, and enhance PractiSight's features and functionality.
- Process Payments: To process subscription payments and manage billing through our payment processor, Stripe.
- Send Notifications and Alerts: To send you email notifications about new reviews, account updates, and important service announcements.
- Analytics and Performance Monitoring: To understand how users interact with our service and identify areas for improvement.
- AI-Powered Insights: For Professional tier subscribers, we use OpenAI's GPT-4 to analyze review sentiment and generate actionable recommendations.
- Customer Support: To respond to your questions, requests, and provide technical support.
- Legal and Security: To detect, prevent, and address fraud, security issues, and protect the rights and safety of our users.
Data Security
We take the security of your data seriously and implement industry-standard security measures to protect your information:
- Encryption: All data transmitted between your browser and our servers is encrypted using SSL/TLS protocols. Sensitive data is encrypted at rest in our databases.
- Secure Data Storage: Your data is stored securely using Supabase, a PostgreSQL-based platform with robust security features and regular backups.
- Access Controls: We implement strict access controls to ensure that only authorized personnel can access user data, and only when necessary for service operations.
- Regular Security Audits: We conduct regular security reviews and updates to maintain the integrity of our systems.
While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but remain committed to protecting your data to the best of our ability.
Third-Party Services
PractiSight integrates with the following third-party services to provide our features:
Stripe
We use Stripe for secure payment processing. Stripe may collect and process your payment information in accordance with their Privacy Policy.
Google Places API
We use Google Places API to fetch review data for your practice locations. Google's Privacy Policy applies to data collected through their API.
OpenAI (Professional Tier)
For Professional tier subscribers, we use OpenAI's GPT-4 to analyze review sentiment and generate insights. Review data sent to OpenAI is processed according to their Privacy Policy. OpenAI does not use data submitted via their API to train their models.
Supabase
We use Supabase for secure data storage and database management. Data is stored in accordance with Supabase's Privacy Policy.
Resend
We use Resend for email delivery, including notifications and account-related communications. Resend processes email data in accordance with their Privacy Policy.
Your Rights
You have certain rights regarding your personal information:
- Access Your Data: You can access and review your account information and practice data at any time through your PractiSight dashboard.
- Request Data Deletion: You may request that we delete your account and associated data by contacting us at support@practisight.com. Some data may be retained for legal or business purposes as required by law.
- Opt-Out of Marketing Emails: You can unsubscribe from marketing communications at any time by clicking the "unsubscribe" link in our emails. You will continue to receive essential service-related communications.
- Data Portability: You can request a copy of your data in a portable format. Contact us at support@practisight.com for assistance.
- Correction: You can update or correct your account information directly in your dashboard settings.
California Privacy Rights (CCPA)
If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):
- Right to Know: You have the right to know what personal information we collect, use, disclose, and sell (we do not sell your data).
- Right to Deletion: You have the right to request deletion of your personal information, subject to certain exceptions.
- Right to Opt-Out of Sale: We do not sell your personal information to third parties.
- Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
To exercise these rights, please contact us at support@practisight.com. We will verify your identity before processing your request.
European Privacy Rights (GDPR)
If you are located in the European Economic Area (EEA), you have rights under the General Data Protection Regulation (GDPR):
Legal Basis for Processing
We process your personal data based on the following legal grounds:
- Contract Performance: To provide our service as agreed in our Terms of Service.
- Legitimate Interests: To improve our service, prevent fraud, and ensure security.
- Consent: When you opt-in to marketing communications or optional features.
- Legal Obligations: To comply with legal requirements and regulations.
Data Retention
We retain your personal data for as long as your account is active or as needed to provide our services. After account deletion, we may retain certain information for legal, accounting, or security purposes for up to 7 years.
International Data Transfers
Your data may be transferred to and processed in the United States and other countries where our service providers operate. We ensure appropriate safeguards are in place for international transfers, including Standard Contractual Clauses approved by the European Commission.
Your GDPR Rights
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restriction of processing
- Right to data portability
- Right to object to processing
- Right to withdraw consent (where processing is based on consent)
- Right to lodge a complaint with your local supervisory authority
To exercise your GDPR rights, please contact us at support@practisight.com. We will respond to your request within 30 days.
Cookies and Tracking Technologies
What Are Cookies?
Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our services.
Types of Cookies We Use
Essential Cookies (Always Active)
These cookies are necessary for the website to function properly. They enable core functionality such as security, authentication, and maintaining your session. Without these cookies, our services cannot be provided. These include:
- Authentication cookies to keep you logged in
- Security cookies to prevent fraud and abuse
- Session cookies for the SaaS application functionality
Analytics Cookies
We use analytics cookies to understand how visitors interact with our website. This helps us improve our services and user experience. These cookies collect information in aggregate form and do not identify individual users.
- Vercel Analytics: Privacy-friendly analytics that doesn't track personal information
- Google Analytics 4: Helps us understand visitor behavior, traffic sources, and page performance
Payment Processing Cookies
When you make a payment, our payment processor (Stripe) may set cookies to facilitate secure payment processing and prevent fraud. These cookies are governed by Stripe's privacy policy.
How We Use Tracking Technologies
We use cookies and similar tracking technologies to:
- Remember your login information and preferences
- Understand how you use our website and services
- Analyze traffic patterns and improve our website performance
- Measure the effectiveness of our marketing campaigns
- Ensure the security and integrity of our services
- Provide personalized content and recommendations
Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We use the following third-party services:
- Google Analytics: To analyze website traffic and user behavior
- Stripe: To process payments securely
- Vercel: For website hosting and basic analytics
These third parties have their own privacy policies that govern their use of cookies and data collection.
Your Cookie Choices
You have several options for managing cookies:
Browser Settings
Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. Here's how to manage cookies in common browsers:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Edge: Settings → Cookies and site permissions
Google Analytics Opt-Out
You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
Do Not Track
Some browsers include a "Do Not Track" (DNT) feature. While we respect your privacy choices, please note that there is no industry consensus on how to respond to DNT signals.
Please note: Blocking or deleting cookies may impact your ability to use certain features of our website and SaaS application. Essential cookies cannot be disabled as they are necessary for the service to function.
Cookie Duration
- Session Cookies: Deleted when you close your browser
- Persistent Cookies: Remain on your device for a set period (typically 1-2 years) or until you delete them
Updates to Cookie Policy
We may update this cookie policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. Any changes will be posted on this page with an updated "Last Updated" date.
Children's Privacy
PractiSight is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. Our service is designed for dental practice professionals and business owners. If we become aware that we have collected personal information from someone under 18, we will take steps to delete that information promptly. If you believe we may have collected information from a minor, please contact us at support@practisight.com.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page
- Notify you via email to the address associated with your account
- Display a prominent notice on our service for at least 30 days
We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of PractiSight after changes are posted constitutes your acceptance of the updated policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
PractiSight LLC
Email: support@practisight.com
We will respond to your inquiry within 5 business days.
Your privacy matters to us. We are committed to transparency and giving you control over your data. This Privacy Policy is designed to help you understand what information we collect, why we collect it, and what we do with it. If anything is unclear or you have concerns, please don't hesitate to reach out to our team.